About Your Role

As the Head of SEO, you will play a critical role in driving organic growth, improving search engine visibility, and increasing organic traffic to our client's website. You will be responsible for developing and executing a comprehensive SEO strategy, managing a team of SEO specialists, and collaborating with cross-functional teams to optimize their online presence.

Your primary objective will be to enhance their website's search rankings, expand their organic reach, and drive qualified traffic to increase website and app traffic to generate revenue.

Responsibilities Overview

Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates.
Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team's continuous growth and success.
Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimize website content accordingly.
Develop SEO audits, establish prioritized recommendations and coordinate their effective execution with stakeholders.
Monitor and analyze website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders.
Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge.
Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors.
Collaborate with web development teams to integrate SEO best practices deep into their website platform to be able to grow organic traffic in the long tail.
Collaborate with content development and translation teams to ensure SEO best practices are taken into account through the multilingual copywriting and translation processes.
Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation.
Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including affiliate marketing, social media campaigns, email marketing, and digital advertising.

Key Requirements

Proven +5 years experience in a senior SEO role leading SEO processes, preferably within the travel industry, with a track record of improving organic search rankings and driving organic traffic growth.
Leadership and team management skills, with the ability to motivate, align and inspire a team of SEO specialists.
In-depth knowledge of technical SEO, content as well as link building strategies, SEO best practices, search engine algorithms, and tools, with specific experience optimizing large-scale websites.
Proficiency in using SEO tools and analytics platforms, such as Google Search Console, Semrush, Ahrefs, Screaming Frog, Sitebulb, Google Analytics, or similar tools.
Strong analytical skills and the ability to interpret complex data, make data-driven decisions, and provide actionable insights for optimization.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders across multiple countries.
Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
Results-driven mindset with a focus on achieving measurable outcomes and driving continuous improvement.
Fluent in spoken and written English.

Perks And Benefits

Competitive compensation based on experience and location.
40% annual bonus based on performance.
The opportunity to shape an early-stage startup into a high-growth enterprise.
Career plan according to your needs and concerns.
A committed team, to which to contribute to but also to learn from.
Full remote position (they can ask you to be with them for some weeks a year in either of their different locations: Madrid, Lima, Bangkok or Medellín).
Flexible working hours.
Budget for professional development.
20 paid time off days.

Head of International SEO (Remote)

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