The Company
Our client is an Intellectual Property (IP) Consulting Company offering comprehensive IP Services to Tech Companies (Growth Stage) in the US. Our client's services include Patent, Trademark, and Corporate Law services to US and India based Tech Companies. Having filed 2000+ patents for 400+ Tech companies, our client is proud to work with India and US based Tech Companies and notable clients like TATA, 6sense, Bisleri, Moengage, Fractal.ai, Imocha, Filo, and many others.
The Role
As a growing team, our client is looking for a Marketing Manager who shares their passion for empowering their clients to convert their ideas into IP assets so that their clients can leverage their IP assets for:
- Raising funds;
- Getting Acquired; and
- Becoming a Market Leader.
If you thrive in a fast-paced environment, have a strong foundation in B2B marketing (with a particular knack for content marketing), and are always looking for smarter ways to get things done, our client would love to have you on board.
The Responsibilities
- Lead end-to-end marketing efforts: Strategize, execute, and manage multi-channel marketing campaigns, including content, social media, SEO, email campaigns, and webinars.
- Content Marketing: Develop, manage, and optimize content for sales enablement, blogs, sales decks, case studies, and other collaterals. Our client is looking for a T-shaped marketer who has breadth of knowledge across all avenues, but depth when it comes to content.
- Brand Strategy: Work closely with the founders to define our client’s brand identity and voice.
- AI-driven Marketing Execution: Leverage AI tools and technologies to increase efficiency, speed, and quality across marketing initiatives.
- Analytics and Reporting: Use data to measure the success of campaigns, optimize marketing efforts, and report ROI to stakeholders.
- Event Management: Conceptualize and execute webinars, conferences, mixers, and other lead-gen events for our client’s target audience.
- Creating Landing Pages: Conceptualize and execute landing pages using tools like click funnels.
The Requirements
- Experience: 3-5 years of marketing experience, preferably in B2B Tech Startups.
- Content Expertise: Demonstrated depth in content marketing, including crafting blogs, whitepapers, case studies, and more.
- Broad Marketing Skills: A working understanding of SEO, paid ads, email marketing, and social media strategies.
- Tech-Savvy: Hands-on experience leveraging AI tools (e.g., Jasper, ChatGPT, SurferSEO) to streamline marketing workflows.
- Project Management: Demonstrated ability to manage multiple campaigns simultaneously, ensuring deadlines and quality benchmarks are met.
- Exceptional Communication: Both written and verbal, with the ability to convey complex ideas simply and effectively.
- Alignment with Core Values:
- Achievement-Driven: You’re someone who is hungry to achieve ambitious goals and are looking to lead and shape the marketing function at our client.
- Positive and Compassionate: You foster a positive environment, uplifting those around you while staying empathetic.
- Results-Oriented Learner: You’re competitive, eager to learn, and committed to delivering measurable outcomes.