The role main focus is, in collaboration with AA/AI central team in Sthlm, drive IaP insights roadmap while supporting business units to gravitate towards more data driven processes and ways of working.
You will be responsible for devising and delivering best-in-class and commercially actionable thought leadership research by identifying key industry topics/issues and using innovative methodologies to build compelling research stories around them.
You will also provide best in class audience insight, and will become the audience evangelist, ensuring that the audience is at the heart of business discussions, decisions and output. You’ll champion a variety of audience insight tools like our audience segmentation.
Collaborate with xAI Sthlm / drive IaP insights development / Enforce IaP data literacy (mainly self-service analysits, AB testing and user journeys)
The role requires an analytical mind and someone who is genuinely passionate and curious about the role of fashion in our society – how fashion shapes it and how individuals interact with it – more specifically within the ecommerce umbrella.
The role will require deep dive information analysis, and creative storytelling. The ideal candidate will be able to suggest innovative ways to address research & strategic questions and use research to drive the development of our services as a whole.